By DAVID MOON, Moon Capital Management June
11, 2006
And the Lord God called to the man
and said to him, 'Have you eaten of the tree I commanded you not to eat?' And
the man said, 'the woman whom You gave to be with me, she has given to me of the
tree, and I ate.'
It wasn't Adam's fault.
Had Eve lived in America rather than
Eden, she would have probably found herself in a lawsuit, sued by her husband
for pain, suffering and causing them to be evicted from their really nice
rent-free home.
Of course Eve would also have filed
suit against the Creator for, among other things, creating an attractive
nuisance. Of all people, He should have known not to make that fruit so tempting
or that serpent so persuasive.
It wasn't Eve's
fault.
When things go wrong, it's usually
the fault of the guy with the most money or power.
Look at the recent initial public
offering (IPO) of Vonage, the Internet phone provider.
One of the criticisms of IPOs is that
they often trade immediately at higher prices ' but are available only to
institutional shareholders or otherwise favored clients of the underwriting
firms.
When Vonage announced it was about to
sell shares to the public, it set aside 15 percent of the planned offering to be
available to its customers. By setting aside some shares for its customers,
Vonage was, theoretically at least, giving these loyal 'little guys' an even
shot at these same quick and easy profits.
Except the quick and easy profits
didn't come. On the first day, the shares declined 24 percent, from $ 17 to $
13.
Scores of the company's customers who
bought IPO shares are now claiming they were unsophisticated and the company
took advantage of them by selling them shares in the IPO. Plaintiffs in a
class-action suit want the company to reimburse their
losses.
If Vonage's stock price had
skyrocketed on day one, I wonder if these customer-investors would have been too
unsophisticated to keep the profits.
For years, CNBC guests have lamented
that individual investors rarely get an opportunity to buy new company stock at
IPO prices. Even the Securities and Exchange Commission website points out that
it is often difficult for individual investors to purchase IPOs. Yet in the past
week, the CNBC talking heads have questioned the prudence of Vonage in allowing
its customers to participate in the IPO.
This is exactly the type of
opportunity most proponents of the individual investor claim to support. That
is, until someone loses some money. Then you must find someone to blame.
If Vonage exploited its position as
these customers' telephone service provider to use voice mail or email to
solicit investments in violation of SEC regulations, the company ought to be
held responsible. But no one bought Vonage shares at gunpoint. I suspect most,
if not all, of the individuals who invested in the IPO had at least a passing
thought about Google's meteoric rise. So they took the fruit.
And now they see that they are naked.
David Moon is president of Moon Capital Management, a
Knoxville-based investment management firm. This article
originally appeared in the News Sentinel (Knoxville, TN).
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