By DAVID MOON, Moon Capital Management June
25, 2006
Was the Presbyterian Church (USA)
right in 2004 'to initiate a process of phased, selective divestment in
multinational corporations operating in Israel"? No, argued Jim Roberts, chairman of the Committee
to End Divestment Now, recently in the Wall Street Journal.
Right or wrong, the church's decision was based on non-investment
rationale''as was Mr. Roberts' objection.
Both Mr. Roberts and his
church would probably be financially served by basing their investment decisions
on investment-related issues. Neither, however, indicates that this is a primary
goal of these investment decisions.
If you want to foster
social change with your money, my advice is to give your money directly to
people and causes that support those issues. Investing in public companies that
meet some definition of 'socially conscious' does little but limit the universe
of stocks from which you can choose.
Limiting that universe
can be costly. The Social Investment Forum Foundation publishes an honor roll of
mutual funds that direct at least one percent of their assets into 'community
investing.' The best of the mutual funds offered by these ten companies are
mediocre. Most are clearly sub-par performers. Two of the ten are downright
awful.
The only fund in the
entire group with above-average performance is the Women's Equity Fund.
According to its prospectus, the WEF 'places a priority on investing in
companies that promote the social and economic status of women in the
workplace.'
Ironically, the fund is
managed by a man. At the Women's Equity Fund, something is more important than
social causes. I suspect it has something to do with
money.
Let's assume you decide
you don't care if you limit your investment choices or even if you're almost
guaranteed to earn inferior returns. You are dead set on pursuing a particular
social cause with your investment portfolio. That is easier said than
done.
For example, many of the
socially responsible honor roll mutual funds own Wal-Mart, the poster child of
worker exploitation. I wonder how many socially-intentioned fund owners know
that?
It's not uncommon for
some people to want to avoid all companies that manufacture or market
cigarettes. Although Phillip Morris changed its name to Altria, most investors
can still identify this company as an evil tobacco
bandit.
But what about M&F
Worldwide? If you saw that stock in your portfolio, would you object? Probably
not, since you likely don't know what it does. If I told you M&F is a
candy company, would you still object on the grounds of your aversion to tobacco
companies? What if you knew that the company's primary product was licorice? You
might not care for the candy, but that's no reason to throw your cigarette
penalty flag ' or is it?
Most of M&F's sales
are to the tobacco industry, where the licorice flavoring is used to flavor
cigarettes. You would never have known.
If you're willing to
give up one or two percentage points a year of your return, just give that money
to the charities of your choice. Then invest the remainder of your capital in
the assets that give you the most opportunity to fulfill your financial
objectives. You'll have more money to do good
works.
David Moon is president of Moon Capital Management, a
Knoxville-based investment management firm. This article
originally appeared in the News Sentinel (Knoxville, TN).
|