By DAVID MOON, Moon Capital
Management December 23, 2007
Counting today, there
are only two more shopping days left until Christmas. Of course, there are only
two more regular days until Christmas, too. It used to be that stores were
closed on Christmas Eve and Sunday, so the retailers had to remind us that the
calendar count didn't accurately reflect our remaining opportunities for
commerce, so we'd better hurry up and get out there and
spend.
The suspension of blue laws,
Bible Belt tradition and the two-day Christmas retail time-out has rendered the
term 'shopping days' irrelevant, but we still use it.
Many people see this as another sign of the terrible commercialization of what
should be a very spiritual time of year.
I've grown tired of the debate over 'Happy Holidays' vs. 'Merry Christmas' vs.
'Joyous Festivus.' If Lowe's wants to sell Holiday trees I suppose that's fine
with me; we have a Christmas tree at our house, although if we wanted to be true
to tradition we would hang it upside down from the ceiling, as was done with the
first Christmas trees in 12th-century Europe.
Maybe that means we don't get the true meaning of Christmas. Of course, I was
pretty sure of that a couple of weeks ago when my family came home one evening
to find our 12-foot Christmas tree lying on the floor, with a room full of
broken decorations spread about. I thought it was kind of funny. My wife didn't.
What I really needed was three wise men and a miracle to extricate me from the
situation.
Christians, Jews, Muslims ' regardless of your religious tradition, that's what
this time of year is about: miracles. Even the ancient polytheists celebrated
the miracle of the solstice and the return of the sun each late December. If the
days were getting shorter, the nights colder and you lived in a hut without
central heat and air, I suspect the winter solstice was a pretty big miracle.
So have we lost sight of the true Meaning of the Season? All of the forwarded
emails I receive suggest so. But if this is all about miracles and the reality
(or even the possibility) of God in man, I'm not so sure.
Sure, we have a lot more shopping days now, but in a society that is inherently
selfish and greedy, think about all the effort and money we spend on buying
gifts for others this month.
Maybe we do it in a way
that creates anxiety. Perhaps some people get a little too uptight about getting
the perfect gift or they feel pressured into getting their fourth step-cousin's
ex-son-in-law a present. But how many times a year do people go to such effort
on behalf of others?
I know a lot of it is
driven by marketing that tells us that we are supposed to buy all these gifts.
So maybe in an attempt to make a zillion dollars, Wal-Mart is actually creating
some real Christmas miracles. It's a stretch, but think about
it.
Some families only get together once a year ' at Christmas. Now there's a
miracle. And if some of them can get through the day without a fight, that's one
of those huge, Class A miracles.
David Moon is president of Moon Capital Management, a
Knoxville-based investment management firm. This article
originally appeared in the News Sentinel (Knoxville, TN).
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